Data Analytics

Matt Hilburn - Marketing Research and Data Analytics

Episode 6: Matt Hilburn – Marketing Research and Data Analytics

Matt and Jonas discussed where Marketing Research fits into the Data Science field and how it differs from Market Research. They talked about how the EDCUtah uses Surveys, Focus Groups, and one-on-one interviews for their research. Matt also gave some tips for students and companies on how to start with Data Science.

Thomas Gubbay - Data Analytics at Deloitte

Episode 3: Thomas Gubbay – Data Analytics at Deloitte

Thomas and Jonas talked about how Thomas’ team at Deloitte is set up and how their workflow goes. Thomas also described the outcome his team is generating for their clients. Finally, we discussed how Deloitte is embracing the use of data with their clients, and Thomas’ team is measuring the value created through their projects.

Jetta Hansen - Data Analytics at Nav Inc.

Episode 2: Jetta Hansen – Data Analytics at Nav Inc.

Jetta and Jonas talked about how the Data Team is set up at Nav, what kind of data they work with, and what the outcome of their work is. They then talked about the data-driven culture at the company and how the management is measuring the value of the Data Team’s work. In the end, Jetta described her challenges when coming from a different field and starting in Data Science and what tools she mainly uses to do her job.

Adam Whalen - Data Analytics in an Advertising Agency

Episode 1: Adam Whalen – Data in an Advertising Agency

Adam and Jonas talked about how Adam started in data science, how Love Communications uses data, and what he thinks about algorithms in marketing. We also discussed, how he embraces the use of data at the agency and how he shows the value of his work.

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