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Strategic Planning at Leo Burnett Germany

Leo Burnett Germany is part of the agency network Leo Burnett Worldwide and is located in Frankfurt, Berlin and Munich. The 260 employees operate in the areas of classic communication, digital, design and shopper marketing on clients like Fiat, Goodyear, McDonald’s, Procter & Gamble and Samsung.

From July till December 2016 I became part of this agency during an internship in the strategic planning department. Here, I got a deep insight into the different activities and processes of a full-service-advertising agency. My tasks were mainly research and analytical work for customers like McDonalds, Fiat, Jeep, Samsung, and many more.

The tasks were always demanding and gave me enough freedom to develop. Especially due to the professional support in the department, I was able to grow with each task and develop a strategic understanding. Looking back, I was able to gain valuable experience.



Leo Burnett GmbH

Time Period
July – December 2016
Internship – Strategic Planning
Jonas Vitt

About Jonas Vitt

Born and raised in Karlsruhe, in the south-west of Germany, Jonas is currently pursuing a Master of Science in Business Analytics at the David Eccles School of Business at the University of Utah in Salt Lake City, UT. He finished his Bachelor’s degree in Business Administration with a focus on marketing at Pforzheim University in July 2019.

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