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Presentation

3rd Place in Game Day Analytics Challenge

In this competition, students apply business analytics skills and gain practical knowledge, including data collection, data processing and cleaning, data analysis, and data visualization. We got a data set with tweets of the top keywords mentioned in all the ads. The task was then to gather insights out of the data set and create an infographic and a white paper.

The teams where between three and four students. Together with my teammates Adam WhalenMatt Pecsok, and Colten Hoth we received third place in the graduate student category.

Here are some of our main findings: First, we found that a high tweet volume following a tweet, does not equal an overall successful ad. Second, we found no correlation between the amount spent on an ad (based on the average price for a 30-second commercial during the 2020 Super Bowl) and the number of generated tweets. And lastly, one of our main findings was that comedy is a critical success factor for a Super Bowl ad.

The competition was organized by the Informations Systems department of the David Eccles School of Business at the University of Utah. Companies who sponsored were Domo, Firetoss, Molio and ThomasArts.

Details

company

David Eccles School of Business

Time Period
Feburary 2 – February  7 2020
Type
Participant
Jonas Vitt

About Jonas Vitt

Born and raised in Karlsruhe, in the south-west of Germany, Jonas is currently pursuing a Master of Science in Business Analytics at the David Eccles School of Business at the University of Utah in Salt Lake City, UT. He finished his Bachelor’s degree in Business Administration with a focus on marketing at Pforzheim University in July 2019.

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