SOMEWHAT OVERFITTING

Episode 1: Adam Whalen – Data in an Advertising Agency

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Show Notes

Adam Whalen

Guest: Adam Whalen

Guest in this episode is Adam Whalen, Data Analyst at Love Communications in Salt Lake City. Adam did a double major in Political Science and Strategic Communications and then started out as a digital marketer at love communications. There he basically built up their data unit where he is a lead consultant now.

Summary

Adam and Jonas talked about how he started in data science, how Love Communications uses data, and what he thinks about algorithms in marketing. They also discussed how he embraces the agency’s use of, data and how he shows the value of his work.

Timestamps

[00:57] – Adam introduces himself and how he started in Data Science

[01:45] – Adam describes how his employer, Love Communications, started using data

[04:17] – Adam describes what Love Communications is storing in their BigQuery data warehouse

[06:10] – How is the Warehouse set up?

[07:49] – How do they feed Facebook data into their Warehouse

[10:35] – How does Love Communication use data?

[12:40] – How did Adam use Algorithms for his work so far?

[14:26] – How Algorithms might help Love Communication in the future

[15:46] – How Adam embraces the use of data within the agency

[18:00] -How Love Communications uses Dashboards internally

[21:17] – How Adam shows the value of Data Science

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