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Mask
Analysis

A look at COVID-19 Data and the Importance of Testing

Since the outbreak of COVID-19 there have been over 1.6M confirmed cases and 97k deaths globally.[1] Some countries have fared better than others, which lends the question, what are the best actions a governmental entity can take to mitigate – or wholly eliminate – the spread of a virus like COVID-19 without creating long-lasting issues?

Game Day Analytics Challenge
Infographic

[Infographic] Super Bowl Ad Analysis

Infographic to Super Bowl Ad Analysis. Comedic ads reign dominant in procuring “positive” buzz during the Super Bowl, but balance needs to be trodden.

AI in Marketing
Essay

How AI Supports Marketing Professionals

When AI is mentioned, people think first about how AI will make jobs on the shop floor or similar jobs irrelevant. For Business Analytics professionals, AI will not necessarily make their job irrelevant but easier and more efficient.

How B2B Companies use Content Marketing
Essay

How B2B Companies use Content Marketing

The B2B buying process is long and requires a lot of information. Content marketing is a tool to create brand awareness and to generate customers.

Jonas Vitt

About Jonas Vitt

Born and raised in Karlsruhe, in the south-west of Germany, Jonas is currently pursuing a Master of Science in Business Analytics at the David Eccles School of Business at the University of Utah in Salt Lake City, UT. He finished his Bachelor’s degree in Business Administration with a focus on marketing at Pforzheim University in July 2019.

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