My name is Jonas Vitt. I am 25 years old and was born and raised in Karlsruhe, a beautiful city in the south-west of Germany. Currently, I am pursuing a Master of Science in Business Analytics at the David Eccles School of Business at the University of Utah. I finished my Bachelor’s degree in Business Administration with a focus on marketing at Pforzheim University in August 2019.
My goal is to gain the ability to gather, analyze and present data in an understandable way. Eventually, I want to use my knowledge and experience to consult and support businesses in the field of data analytics and marketing.
This one-year master’s program is designed to teach skills in analytics technologies as well as business management. All courses are hands-on and case-oriented.
Courses I have taken so far include Machine Learning, Data Mining, Statistics & Predictive Analytics, Database Theory and Design, and Data Visualization.
My bachelor’s degree was mainly divided into two areas. First, Business Administration. Here I studied a variety of subjects. From general business administration and the basics of economics, mathematics, and statistics, to contract, tax, and media law. But also topics including cost
and performance accounting.
The second area of my studies was Marketing. I took classes in brand, reputation, and innovation management, as well as Digital Marketing, International Marketing, and Market Research. Further, I took courses in product, distribution, and sales management and Marketing Controlling.
In my bachelor’s thesis, I covered the topic of Growth Hacking. The title was: Growth Hacking – Just a Buzzword?
“The Fulbright Program offers international educational and cultural exchange programs for passionate and accomplished students, scholars, artists, teachers, and professionals of all backgrounds to study, teach, or pursue important research and professional projects.” – eca.state.gov
The MSBA Scholarship is merit-based and is awarded to non-resident students. The amount is based on the performance in the application essay.