Fulbright Scholar & Business Analyst
My name is Jonas Vitt. I was born and raised in Karlsruhe, a beautiful city in the south-west of Germany. In July 2020 I received a Master of Science in Business Analytics at the David Eccles School of Business at the University of Utah.
My goal is to gain the ability to gather, analyze, and present data in an understandable way. Eventually, I want to use my knowledge and experience to consult and support businesses in the field of data analytics and marketing.
On this webiste, I’m writing about the things I learn during my studies.
Since the outbreak of COVID-19 there have been over 1.6M confirmed cases and 97k deaths globally. Some countries have fared better than others, which lends the question, what are the best actions a governmental entity can take to mitigate – or wholly eliminate – the spread of a virus like COVID-19 without creating long-lasting issues?
Infographic to Super Bowl Ad Analysis. Comedic ads reign dominant in procuring “positive” buzz during the Super Bowl, but balance needs to be trodden.
Comedic ads reign dominant in procuring “positive” buzz during the Super Bowl, but balance needs to be trodden.
A bi-weekly Podcast about Data Science, Digital Transformation and how to use data in a business.
This one-year master’s program is designed to teach skills in analytics technologies as well as business management. All courses are hands-on and case-oriented.
Courses I have taken include Machine Learning, Data Mining, Statistics & Predictive Analytics, Database Theory and Design, and Data Visualization.
My bachelor’s degree was mainly divided into two areas. First, Business Administration. Here I studied a variety of subjects. From general business administration and the basics of economics, mathematics, and statistics, to contract, tax, and media law. But also topics including cost
and performance accounting.
The second area of my studies was Marketing. I took classes in brand, reputation, and innovation management, as well as Digital Marketing, International Marketing, and Market Research. Further, I took courses in product, distribution, and sales management and Marketing Controlling.
In my bachelor’s thesis, I covered the topic of Growth Hacking. The title was: Growth Hacking – Just a Buzzword?
“The Fulbright Program offers international educational and cultural exchange programs for passionate and accomplished students, scholars, artists, teachers, and professionals of all backgrounds to study, teach, or pursue important research and professional projects.” – eca.state.gov
The MSBA Scholarship is merit-based and is awarded to non-resident students. The amount is based on the performance in the application essay.
When AI is mentioned, people think first about how AI will make jobs on the shop floor or similar jobs irrelevant. For Business Analytics professionals, AI will not necessarily make their job irrelevant but easier and more efficient.
The B2B buying process is long and requires a lot of information. Content marketing is a tool to create brand awareness and to generate customers.
In general terms, the reason for companies to buy something is mostly due to coping with a specific problem. Find out how decisions are made in B2B.